New uclan Essay Example | Topics and Well Written Essays - 500 words

New uclan - Essay Example A wrong post or comment could trigger a negative reaction towards the company leading to economic, social and legal implications. While social networking today provides many opportunities it is advisable to understand the risks posed in order to take necessary steps to use social media responsibly (McNamara 2011, p.14). Every department needs to have a safeguard list to understand the safety aspects of social media. Before posting anything online consider what is termed acceptable and unacceptable behaviour on media terms. Every social site has a term of service that gives a clear terms and conditions, including safety tools and privacy (McNamara 2011, p.14). When engaging in publicity you need to have an understanding of your target audience. To optimize your brand’s publicity collect enough information of online audience’s behaviour. To sell online t is advisable to choose the advertisement carefully that way your target audience is clear (Kent 2008, p.21). Social sites give guidelines online on internet advertising to avoid instances such as cyber bullying, underage sexual exposure, illegal schemes and dangerous masquerades. It is wise for the organization to assign a moderator who can interact with the users and manage content online. Choosing to use sites that adhere to social networking legislations could also lead to good practice. Sites such as Bebo, MySpace and Face book stress are keen on safety use and guidelines and adhere strictly to the land’s laws. Carrying a risk assessment on data protection as advised by Kent (2008, p.24) will act as a good guide while choosing which sites to use. If the site has several administrators always ensure that the managers are clear about what is required of them when interacting with users and responding to posts. The administrators should refrain from inappropriate content, personating, racist or hate material, exploitation and glorifying of dangerous activities.